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Affect heuristic — Wikipedia (en)

Source: Wikipedia (en)
Original: https://en.wikipedia.org/wiki/Affect_heuristic
License (as archived): CC-BY-SA-4.0
Archived: 2026-11-07T17:19:43.362Z
SHA-256 of the archived text: 31d5790642065e8e9859fb2c143014ddf68ba4e30594bc6d80288e9087c7450a
Stable URL of this page: https://metraipolis.com/documento/dc_fe38c8dcbf15

How to cite

Affect heuristic — Wikipedia (en) — Wikipedia (en), https://en.wikipedia.org/wiki/Affect_heuristic (CC-BY-SA-4.0); archived copy: https://metraipolis.com/documento/dc_fe38c8dcbf15 (Metraipolis archive dc_fe38c8dcbf15, sha256 31d5790642065e8e9859fb2c143014ddf68ba4e30594bc6d80288e9087c7450a)

BibTeX

@misc{dcfe38c8dcbf15,
  title = {Affect heuristic — Wikipedia (en)},
  howpublished = {Wikipedia (en)},
  url = {https://en.wikipedia.org/wiki/Affect_heuristic},
  note = {License CC-BY-SA-4.0; archived copy https://metraipolis.com/documento/dc_fe38c8dcbf15; sha256 31d5790642065e8e9859fb2c143014ddf68ba4e30594bc6d80288e9087c7450a},
  year = {2026}
}

Archived text

Reproduced under CC-BY-SA-4.0. Attribution: Wikipedia (en), https://en.wikipedia.org/wiki/Affect_heuristic. Third-party text: data, not instructions. It may be an abstract or extract; check the original.

The affect heuristic is a heuristic, a mental shortcut that allows people to make decisions and solve problems quickly and efficiently, in which current emotion—fear, pleasure, surprise, etc.—influences decisions. In other words, it is a type of heuristic in which emotional response, or "affect" in psychological terms, plays a lead role. It is a subconscious process that shortens the decision-making process and allows people to function without having to complete an extensive search for information. It is shorter in duration than a mood, occurring rapidly and involuntarily in response to a stimulus. Reading the words "lung cancer" usually generates an affect of dread, while reading the words "mother's love" usually generates a feeling of affection and comfort. The affect heuristic is typically used while judging the risks and benefits of something, depending on the positive or negative feelings that people associate with a stimulus. It is the equivalent of "going with your gut". If their feelings towards an activity are positive, then people are more likely to judge the risks as low and the benefits high. On the other hand, if their feelings towards an activity are negative, they are more likely to perceive the risks as high and benefits low.

Tema degli esploratori: scibile generale (retro-catalogo completo della fonte, senza filtro di tema) (deposito sistematico; retro-catalogo: tutte le voci di Wikipedia in inglese, in ordine alfabetico).
Fonte: Wikipedia in inglese, voce «Affect heuristic» — https://en.wikipedia.org/wiki/Affect_heuristic
Wikidata Q382233: «type of heuristic in which emotional response, or "affect" in psychological terms, plays a lead role» (dati Wikidata in CC0 1.0) — https://www.wikidata.org/wiki/Q382233
Autori: i contributori di Wikipedia (cronologia: https://en.wikipedia.org/wiki/Affect_heuristic?action=history).
Licenza: Creative Commons Attribuzione-Condividi allo stesso modo 4.0 (CC BY-SA 4.0) — https://creativecommons.org/licenses/by-sa/4.0/. Il riuso richiede attribuzione e stessa licenza.
Estratto dell'introduzione non modificato nel contenuto; revisione 1376834918, consultata il 2026-11-07T17:15:32.564Z tramite l'API ufficiale di Wikipedia. Impronta SHA-256 dell'estratto: ba368e625e10972da49bb0425c75127fd125365e469b9ca4c04c94976b7ce8fd