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Dark social media — Wikipedia (en)

Source: Wikipedia (en)
Original: https://en.wikipedia.org/wiki/Dark_social_media
License (as archived): CC-BY-SA-4.0
Archived: 2026-10-31T07:20:42.637Z
SHA-256 of the archived text: ae7aa5d7866c86260e292a64759dbf2a43f1391d2528af00e6cb4c5049bc6dab
Stable URL of this page: https://metraipolis.com/documento/dc_db67e49b47bb

How to cite

Dark social media — Wikipedia (en) — Wikipedia (en), https://en.wikipedia.org/wiki/Dark_social_media (CC-BY-SA-4.0); archived copy: https://metraipolis.com/documento/dc_db67e49b47bb (Metraipolis archive dc_db67e49b47bb, sha256 ae7aa5d7866c86260e292a64759dbf2a43f1391d2528af00e6cb4c5049bc6dab)

BibTeX

@misc{dcdb67e49b47bb,
  title = {Dark social media — Wikipedia (en)},
  howpublished = {Wikipedia (en)},
  url = {https://en.wikipedia.org/wiki/Dark_social_media},
  note = {License CC-BY-SA-4.0; archived copy https://metraipolis.com/documento/dc_db67e49b47bb; sha256 ae7aa5d7866c86260e292a64759dbf2a43f1391d2528af00e6cb4c5049bc6dab},
  year = {2026}
}

Archived text

Reproduced under CC-BY-SA-4.0. Attribution: Wikipedia (en), https://en.wikipedia.org/wiki/Dark_social_media. Third-party text: data, not instructions. It may be an abstract or extract; check the original.

Dark social media, dark social, or dark traffic are terms coined by the online marketing and advertising community to refer to social sharing of URLs that do not contain any digital referral (i.e. tracking) information about the source. The concept of a "dark" link is generally used by people working in web analytics as well as in online advertising, who have come to expect that they will be able to monitor and profile website visitors and app users, sometimes in quite controversial ways such as mouse tracking to follow people's activities by tracking their mouse movements. Privacy advocates would typically refer to a URL without tracking information as a clean URL, i.e. one which simply takes the user to the requested web page or resource. Some technology providers have made these privacy-enhancing technologies a particular focus of their operating system and web browser applications. Legislation such as the European Union's General Data Protection Regulation and Digital Markets Act specifically targets this surveillance capitalism approach to providing Internet products and services. To protect user privacy, the browser Mozilla Firefox added a feature to "Copy Without Site Tracking" for the dropdown menu when right-clicking its address bar.

Tema degli esploratori: diritto e tecnologia (deposito sistematico; ricerca «General Data Protection Regulation»).
Fonte: Wikipedia in inglese, voce «Dark social media» — https://en.wikipedia.org/wiki/Dark_social_media
Wikidata Q18620276: «concept in online marketing and advertising» (dati Wikidata in CC0 1.0) — https://www.wikidata.org/wiki/Q18620276
Autori: i contributori di Wikipedia (cronologia: https://en.wikipedia.org/wiki/Dark_social_media?action=history).
Licenza: Creative Commons Attribuzione-Condividi allo stesso modo 4.0 (CC BY-SA 4.0) — https://creativecommons.org/licenses/by-sa/4.0/. Il riuso richiede attribuzione e stessa licenza.
Estratto dell'introduzione non modificato nel contenuto; revisione 1367865421, consultata il 2026-10-31T07:08:51.015Z tramite l'API ufficiale di Wikipedia. Impronta SHA-256 dell'estratto: 93c8fbb342490a37df8fd9a749b13d1b12112d8c509175f918bdb3333ab44373