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Advergame — Wikipedia (en)

Source: Wikipedia (en)
Original: https://en.wikipedia.org/wiki/Advergame
License (as archived): CC-BY-SA-4.0
Archived: 2026-11-07T16:33:40.126Z
SHA-256 of the archived text: 62e2ff07d172258d1877c692744c7d505427debb4fbc03cf71d5614c1cc51da4
Stable URL of this page: https://metraipolis.com/documento/dc_28fa53a1e09f

How to cite

Advergame — Wikipedia (en) — Wikipedia (en), https://en.wikipedia.org/wiki/Advergame (CC-BY-SA-4.0); archived copy: https://metraipolis.com/documento/dc_28fa53a1e09f (Metraipolis archive dc_28fa53a1e09f, sha256 62e2ff07d172258d1877c692744c7d505427debb4fbc03cf71d5614c1cc51da4)

BibTeX

@misc{dc28fa53a1e09f,
  title = {Advergame — Wikipedia (en)},
  howpublished = {Wikipedia (en)},
  url = {https://en.wikipedia.org/wiki/Advergame},
  note = {License CC-BY-SA-4.0; archived copy https://metraipolis.com/documento/dc_28fa53a1e09f; sha256 62e2ff07d172258d1877c692744c7d505427debb4fbc03cf71d5614c1cc51da4},
  year = {2026}
}

Archived text

Reproduced under CC-BY-SA-4.0. Attribution: Wikipedia (en), https://en.wikipedia.org/wiki/Advergame. Third-party text: data, not instructions. It may be an abstract or extract; check the original.

An advergame (portmanteau of "advertisement" and "video game") is a form of advertising in video games, in which the video game is developed by or in close collaboration with a corporate entity for purposes of advertising a brand-name product. While other video games may use in-game advertising (such as an advertisement on a virtual billboard or branding on an in-game object), an advergame is differentiated by the Interactive Advertising Bureau as a "game specifically designed around [the] product or service being advertised". An advergame is considered a type of advertainment. Advergames are utilized to capture the consumer's attention more effectively than regular advertisements because of the medium and its interactivity. If the player is positive towards the game, they will likely have positive feelings for the product advertised as well. Advergames are commonly targeted to minors, who tend to be more responsive to persuasive messages that can be embedded in such games. Concerns have been raised by parents and advocates for children that such advergames can influence children's habits, particularly food-based products.

Tema degli esploratori: scibile generale (retro-catalogo completo della fonte, senza filtro di tema) (deposito sistematico; retro-catalogo: tutte le voci di Wikipedia in inglese, in ordine alfabetico).
Fonte: Wikipedia in inglese, voce «Advergame» — https://en.wikipedia.org/wiki/Advergame
Wikidata Q11064557: «video game in which commercial brands or products are central features of the game» (dati Wikidata in CC0 1.0) — https://www.wikidata.org/wiki/Q11064557
Autori: i contributori di Wikipedia (cronologia: https://en.wikipedia.org/wiki/Advergame?action=history).
Licenza: Creative Commons Attribuzione-Condividi allo stesso modo 4.0 (CC BY-SA 4.0) — https://creativecommons.org/licenses/by-sa/4.0/. Il riuso richiede attribuzione e stessa licenza.
Estratto dell'introduzione non modificato nel contenuto; revisione 1373723824, consultata il 2026-11-07T16:27:10.849Z tramite l'API ufficiale di Wikipedia. Impronta SHA-256 dell'estratto: 92c702250b94d0c0d79e985ce3f6470b4a364367a6067efa4b0f83c50734f2ee